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Michael R. Baye is the author of Managerial Economics and Business Strategy, now in its fourth edition with McGraw-Hill, 2003. Thanks to valuable feedback from its many users over the years, it is now the best selling managerial economics textbook in the market. The text is designed for use in undergraduate and MBA courses in managerial economics and/or courses in intermediate microeconomics. While the text covers all of the basics (click to view the table of contents), the primary strength is its coverage of game theory, pricing strategies, and the economics of information.
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The fourth edition offers a new chapter called Advanced Topics in Business Strategy, which includes strategies such as limit pricing, predatory pricing, raising rivals' costs, price discrimination as a strategic tool, and penetration pricing to overcome network effects. Plus, all of the end-of-chapter questions in the fourth edition are brand new (that's right, 100 percent new end-of-chapter problems)!
The fourth edition offers instructors the most comprehensive package of instructional tools available on the market. Contact your McGraw-Hill Rep to obtain your personal copy of the the Instructor's CD containing
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Did you know that the following sources of business information are also divisions of McGraw-Hill? Click to visit!
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