Advances in Applied Microeconomics

Volume 10, 2001

Advertising and Differentiated Products

Contents

• Effects of Advertising on U.S. Non-Alcoholic Beverage Demand: Evidence from a Two-Stage Rotterdam Model, Henry W. Kinnucan, Yuliang Miao, Hui Xiao and Harry M. Kaiser
• The Long-Run Demand for Alcoholic Beverages and the Advertising Debate: A Cointegration Analysis, N. Edward Coulson, John R. Moran, and Jon P. Nelson
• Mandated Exclusive Territories: Efficiency Effects and Regulatory Selection Bias, Tim R. Sass and David S. Saurman
• Race and Radio: Preference Externalities, Minority Ownership, and the Provision of Programming to Minorities, Peter Siegelman and Joel Waldfogel
• The Value of Advertising in a Magazine Bundle, Craig A. Depken II and Dennis P. Wilson
• Pricing Dynamics of Multiproduct Retailers, Daniel Hosken, David Matsa, and David Reiffen
• Product Innovation in Services: A Framework for Analysis, Roger Betancourt and David Gautschi
• Asymptotic Efficiency in Stackelberg Markets with Incomplete Information, Jianbo Zhang and Zhentang Zhang
• Advertising Coopetition: Who Pays? Who Gains?, James A. Dearden and Gary L. Lilien
• A Model of Vertical Differentiation, Brand Loyalty, and Persuasive Advertising, Victor J. Tremblay and Carlos Martins-Filho
• Alcohol Advertising and Advertising Bans: A Survey of Research Methods, Results, and Policy Implications, Jon P. Nelson

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